Transparent, warm, and rooted in community impact. Use this guide for Foundation digital experiences, grant materials, partner communications, campaigns, and media.
The Ardent Africa Foundation is the charitable arm of the Ardent Africa ecosystem. Our brand extends the platform palette with a softer cream body surface and the Foundation wordmark, while keeping the same human-centered Africa mark and trust-first tone.
Use these guidelines for the Foundation marketing site, grant materials, partner decks, email, and co-branded campaigns. When representing both the platform and the Foundation, lead with the correct lockup for each entity.
Navy carries authority, mineral cream brings warmth, and gold signals emphasis. Verified green is reserved for genuine validation and success states.
#233D4D
Primary brand color. Headlines, footer, top contact bar, and key actions.
#DDBA7D
Accent color. Donate buttons, highlights, icons, and focus states.
#FFFCF7
Main navigation header background. Keeps the light lockup legible.
#F7F1E7
Default page background across the Foundation marketing site.
#FFFFFF
Cards, panels, and form surfaces.
#334443
Supporting copy and labels on light backgrounds.
Sora carries display and section headings. Manrope carries body copy, navigation, forms, and interface labels.
Advancing charitable impact across Africa
Programs that communities can trust
Transparent grantmaking and reporting
The Ardent Africa Foundation channels charitable capital toward vetted NGOs and local leaders with accountability, dignity, and measurable outcomes.
Donate to the Foundation
Keep clear space equal to the height of the "A" in Ardent on all sides of the lockup.
Primary horizontal Foundation lockup for white, header white, and cream surfaces.
Download PNG
Primary horizontal Foundation lockup for navy footer and dark sections.
Download PNG
Use Foundation-owned field photography whenever possible. Show people with agency, include context for the work, and avoid imagery that turns hardship into spectacle.
Prefer candid community participation over staged handovers.
Write alt text that explains the activity and context.
Keep crops consistent and preserve faces, hands, and important field detail.
Never ship AI-generated people as beneficiary or documentary imagery.
Use Foundation navy for primary actions and gold for donate and secondary emphasis.
Keep the header on #FFFCF7 and the page body on mineral cream (#F7F1E7) for a warm, layered look.
Prefer flat surfaces and subtle gold borders over heavy shadows.
Do not use thick left-edge accent bars on cards or callout boxes. Use uniform borders instead.
Use Sora for display and section headings and Manrope for interface, body, and smaller headings.
When co-branding with the platform, show both lockups with equal clear space and correct color variants.
Meet WCAG 2.2 AA contrast and keyboard requirements.
Keep focus visible and touch targets at least 44px.
Use meaningful labels, inline errors, and polite live regions.
Honor reduced motion and avoid decorative movement.
Lead with programs, outcomes, and transparency. Avoid vague charity language without specifics.
Center communities and NGO partners as leaders. Celebrate progress without sensationalism.
Tell donors and volunteers exactly how to give, apply, or get involved. Plain language over jargon.
For media kits, co-branding requests, or questions about these guidelines, contact the Foundation team.
Email the Foundation Team
